celebrity endorsement statistics

SUMMARY: This study showed that approximately 20% of all advertising features a celebrity, that celebrity endorsements increase trust, and that brands can experience a 20-40% increase by using a celebrity endorsement. As such, you’ll need to make sure your endorsement turns heads and get people talking. In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was traditionally thought to provide a distinct differentiation. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. Both Hillary Clinton and Donald Trump have been endorsed by an army of celebrity supporters. That is, there is a complementarity between celebrity, product, and ad. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Research expert covering internet and e-commerce, Profit from additional features with an Employee Account. One in ten people will watch a commercial for a brand they’re not even interested in if a celebrity they like is featured in it. It’s all about doing your research and trying to make an informed decision. However, with the help of a trusted celebrity who is known for their integrity, all of that can change. Learn more about how Statista can support your business. Dehradun Abstracts - The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as … Conducted by Anita Elberse, Harvard Business School, this is one of the most cited studies regarding celebrity endorsements. Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group [Graph]. The purpose of this advertising strategy is to convince the highly educated, sophisticated, and discerning consumers. The running theme for such incidents tends to surround sports stars – who build their lives on winning through integrity and hard work, only to be outed as love cheats or people who have been taking performance-enhancing drugs. Are you interested in testing our corporate solutions? 2.1.1 Celebrity Endorsement and Product Fit Various res earches have been co nducted that ind icate the importance of celebr ity prod uct fit such as Kamins Some of Clinton’s high-profile endorsers include LeBron James, Amy Schumer, Katy Perry, Meryl Streep, Jamie Lee Curtis, Lady Gaga, Ellen DeGeneres, Drew Barrymore, George Clooney, Khloe Kardashian, Kerry Washington, Viola Davis, Britney Spears, John Legend, Richard Gere, Salma Hayek, Lena Dunham, Jennifer Lopez, Beyonceand Snoop Dogg. In, GlobalWebIndex. This was soon after he had lost five major endorsements in the years prior, following the media exposure of his adultery and a public divorce with his wife. use celebrity endorsement to reinforce their marketing messages considering the massive amount of celebrity endorsement practices in advertising. Jain (2011) proposes that the increase in celebrity endorsement in the subcontinent in recent years, despite the rising costs is due to the increase in media coverage in the area and the increase in hero worship as well. Then you will be able to mark statistics as favourites and use personal statistics alerts. All rights reserved worldwide. Less than 1% of mothers are influenced by celebrity endorsements when making a purchase. Pretty straight-forward. Celebrity Endorsement Examples are easy to come by – however, there are triumphs and failures along the way. 10 Most Important Influencer Marketing Statistics for 2020. Statista. It’s fair to say that people have high expectations of the stars they admire. Celebrity Endorsements Gone Bad often center on the people who have been the public faces of a company for many years, only to become mired in a scandal. Some Techniques that are used are for example, television ads and launch event appearances. "Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group." Otherwise, it’s just like throwing your doll… Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. We all know how gowns that are seen on the red carpet influence the fashion decisions of shoppers – often spurring cheaper alternatives in mainstream stores. info@thecelebritysource.com / Phone Number (323) 553-4001. You also need to watch out for stars who have spread themselves too thin – and seem to be on every single commercial that’s out there. ", GlobalWebIndex, Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group Statista, https://www.statista.com/statistics/407838/celebrity-endorsement-brand-discovery-online-age/ (last visited January 16, 2021), Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group, Social network users in selected countries in 2020 and 2025, Canada: digital population as of January 2020, Canada number of social media users 2017-2025, Canada: social network penetration 2017-2025, Canada market share of leading social media websites 2020, Social network usage by brand in Canada 2020, Social media network usage reach in Canada 2020, Social media network usage reach in Canada 2020, by gender, Social media network usage reach in Canada 2020, by age group, Canada: social network usage reach 2020, by province, Canada weekly online time per content type 2019, Canada weekly time spent on social media 2019, Social network usage by frequency in Canada 2020, Social media usage by platform type in Canada 2020, Social media usage frequency in Canada 2020, by platform, Canada topics posted on social media 2019, Canada leading mobile internet activities 2020, Canada mobile social media visit share 2020, Leading iPhone social networking apps in Canada 2020, by downloads, Leading Android apps in Canada 2020, by downloads, Canada leading messaging apps usage 2019, by age group, Canada: Facebook usage penetration 2017-2025, Facebook user share in Canada 2020, by gender, Facebook user share in Canada 2020, by age group, Facebook Messenger user share in Canada 2020, by gender, Facebook Messenger user share in Canada 2020, by age group, Canada: Facebook pages user engagement rate 2019, by type of post, Canada: Facebook data requests from government agencies 2013-2020, Number of Instagram users in Canada 2018-2023, Instagram user share in Canada 2020, by gender, Instagram user share in Canada 2020, by age group, Fastest-growing Instagram influencers in Canada 2020, Athletes with the most Instagram followers in Canada 2020, Instagram post value of the most-followed athletes in Canada 2020, Digital Market Outlook: social media ad spend in Canada 2017-2024, by device, Leading Facebook mobile advertisers in Canada in Q1 2020, by impressions, Leading Facebook mobile advertisers in Canada in Q1 2020, by ad spend, Most popular brands on Twitter in Canada 2020, by audience, Most popular brands on YouTube in Canada 2020, by video views, Sources of inspiration for new products in Canada 2020, Sources of information about products in Canada 2020, Online brand discovery through celebrity endorsements 2014, by gender, Survey on overall social media impact on companies in Denmark 2017, Most annoying industries on social media worldwide July 2016, Top global Google app downloads via Google Play 2020, Most liked industries on social media worldwide 2016, Attractiveness of a brand's social media page to consumers worldwide 2014, Social media used by nonprofit marketers in North America in 2015, Reasons businesses use social media in the United Kingdom (UK), Annoying actions of brands on social media worldwide 2016, Marketing skills required for real-time social engagement in the United Kingdom 2014, Real-time social media marketing information sources in the United Kingdom (UK) 2014, Marketing challenges of real-time social engagement in the United Kingdom (UK) 2014, Real-time social media marketing tools used in the United Kingdom (UK) 2014, Canada: interest in spokespeople in ads among upwardly mobile 2012, United Kingdom: monthly Instagram users 2018-2020, Canada: interest in spokespeople in ads among downwardly mobile 2012, Amounts spent on purchases influenced by celebrity endorsements in Canada 2018, Global energy-related NOx emissions by region 2015, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. Why not get them to give you a shout-out on Twitter? Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. This feature is limited to our corporate solutions. ©2020 The Celebrity Source, LLC. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. In contrast, some of Trump’s supporters include Azealia Bank… Celebrity endorsement effectiveness. Profit from additional features by authenticating your Admin account. [Figure][1] Celebrity endorsement in advertising is grounded in a common marketing assumption: Corporations have realized for some time that celebrity endorsers can enhance advertisement credibility and liking as well as brand image, awareness, and purchase behavior. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. ! Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. The authors investigated determinants of positive abnormal stock-market returns, analyzing 149 endorsement news events from 2003 to 2014. Celebrity Endorsements work well in most western markets – especially in America. But over the years, many aspiring brands in Asia have jumped on to this celebrity endorsement bandwa… A growing number of small firms are boosting sales thanks to securing celebrity endorsements, but doing a deal with a famous figure doesn't necessarily guarantee success. June 20, 2017. John F. Kennedy … For 22% of 18–34 year olds, large purchase decisions have been shaped by an online influencer’s endorsement. Celebrity Endorsement And Its Impact On Sales: A Research Analysis Carried Out In India. As a Premium user you get access to the detailed source references and background information about this statistic. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products. A British poll found that 50% of people only trusted the claims they saw in commercials on occasion. Accessed January 16, 2021. https://www.statista.com/statistics/407838/celebrity-endorsement-brand-discovery-online-age/, GlobalWebIndex. Applying multilevel meta-analysis, we analyzed celebrity endorsements in the context of for-profit and non-profit marketing. Let’s take a look at the numbers surrounding this form of marketing, and see whether it could work for you. Celebrity Endorsements are deemed as valuable to a third of British people – a country where this technique is very common. This has been outlined as the major reasons for increase in persuasiveness of celebrities, which in turn has resulted in an increase in their demand by corporations to endorse their respective brands. Indeed, two in five people seldom believe anything they see in ad campaigns. As soon as this statistic is updated, you will immediately be notified via e-mail. Newer forces are also propping up the celebrity-endorsement boom. Celebrity Endorsements are often underestimated by those in the business community. You often find stars putting their names to perfumes, hair products, and gambling services. The purpose of this paper is to analyze the effectiveness of celebrity endorsement effect in an aspiring new celebrity.,Four studies … Such feats in advertising are hard to find – but you could do it by getting the right celebrity to endorse your product. January 27, 2015. 3% of moms are brand loyal and not influenced by advertising or celebrity endorsements in their buying decisions. Celebrity endorser's credibility has a positive impact on ad recall. Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand. Influencer marketing is gaining more traction and investment than ever before. By Dr Vipul Jain . The main goal of these lists is to also help you find a celebrity who isn’t already endorsing too many people, or a company that could be deemed as a rival. However, the star you choose doesn’t just have to stare into a camera, clutching onto your product and smiling. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Then you can access your favorite statistics via the star in the header. Up to half of those who were recently polled in the power that stars have in their purchasing decisions said that an endorsement could lead them to make an impulsive purchase, or even change brands. Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. Sources: SodaStream, California Milk … The research documents the impact of celebrity endorsement with a focus on the su… Match-up theory indicates the fit between celebrity endorser and consumer (Patra & Datta, 2012). You need a Single Account for unlimited access. The most common business users of products are manufactures of perfumes, and clothing. And if the slightest whiff of scandal affects their image, it’ll impinge on yours. Otherwise, a conflict of interest is created. Otherwise, it’s just like throwing your dollars down the drain. Influencers are great for brands that try to tap the younger adult demographics. Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. If you were to follow this technique, some of the people who make a purchase may have been customers you wouldn’t have been able to reach beforehand. In 2011, the pro golfer signed an endorsement deal with Rolex. Just look at Tiger Woods and Lance Armstrong. Also, there should be a fit between celebrity and product. “Being tagged in a photo on social media of a celebrity using your product is the ideal, and a testimonial is even better. Register in seconds and access exclusive features. Top Celebrity Endorsements can really gain value for money in the social media sphere, too. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Celebrities frequently endorse products, brands, political candidates, or health campaigns. Many companies believe having their products associated with a popular celebrity will help drive sales. Survey Questionnaire on celebrity endorsement 1. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. (June 20, 2017). This is why making a careful selection is so important. Answer the following questions keeping in mind celebrities in ads that you watch on televisions, radio, magazines, billboards and newspapers 1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly Agree S.no Item SD D N SA A 1. Adults that fall within the 18–34-year-old range are more likely to be influenced by online influencers. Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. Celebrity Endorsements List helps you to find a star who has interests and a lifestyle that’s similar to your brand. Even though the product was geared towards one particular demographic and gender, it didn’t stop everyone from uniting behind the commercial and celebrating it. Just look at the football icon and former Manchester United star David Beckham. Celebrity endorsement has always been seen as a viable option for companies to promote their products. New, Everything you need to know about the industry development, Find studies from all around the internet. A paid subscription is required for full access. Celebrity endorsement is not new, as Vanity Fair reports: Warren G. Harding is often credited with securing the first celebrity endorsements during the 1920 election thanks to support from the Chicago Cubs and film stars like Mary Pickford. The takeaway is that controversial celebrity endorsement may potentially damage a brand’s image, but if a brand has a strong stance in what they believe, AND it resonates with the majority of its consumer base, there’s nothing wrong with having a controversial celebrity endorsement. Consumers' choice of beauty products for celebrity endorsement in Indonesia in 2018 Factors influencing the purchase of beauty products in Indonesia in … But who will be able to offer their advice and connections to create a successful campaign? Celebrity Product Endorsements are changing at the speed of light. To understand and assess the impact of the seven celebrity endorsement attributes, that is, trustworthiness, expertise, similarity, familiarity, likeability, product match-up and meaning transfer on consumer purchase intentions, statistical measures like descriptive statistics and correlation and regression analysis are used. Celebrity endorsement is generally seen as a viable option for brands to increase awareness, build credibility and promote products. A number that is even higher in other markets. The ideal entry-level account for individual users. To the same extent, getting a celebrity to use your product – perhaps by sending them samples in the post – is enough for demand to soar. and over 1 Mio. Tag Archives: Celebrity Endorsement Statistics. 2.3. Celebrity Endorsements Are a great way of making huge numbers of the general public believe in a product, service or charity. This was revealed in a study conducted by Mars #28. That makes consumers more likely to trust them, and you. The current study, in comparison, examined stock-market response from an emerging market—India. Please create an employee account to be able to mark statistics as favorites. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook If there is one famous person who is getting a lot of attention and demand to be involved in advertising, it’s only natural that they’ll hike up their prices. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity. Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Moms are most loyal to … His pictures sporting underwear for Calvin Klein created a global conversation that was appealing to both men and women alike. That’s combined with the other forms of social media out there, such as Facebook and Twitter. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. Online brand discovery through celebrity endorsements 2014, by gender Survey on overall social media impact on companies in Denmark 2017 Most annoying industries on social media worldwide July 2016 According to Ad Age, a brand that inks an endorsement contract with a celebrity or an athlete can see their stock rise up to .25 as soon as the news is made public. That means that even if your product is sensational and truly works – a proportion of your viewers may not believe you. That’s because it’s often extremely hard to get people who browse online to pay attention to the adverts which precede videos, and decorate websites. Studies in Western countries about stock-market response to celebrity endorsement news have produced mixed results. Celebrity Endorsement Costs aren’t fixed for every single star who is out there. Professor Don E. Schultz of Northwestern University, also known as the father of integrated marketing communications, rates the importance of celebrity endorsement at … You only have access to basic statistics. There are now so many apps which young people use – including Snapchat, BBM, and WhatsApp. You need at least a Single Account to use this feature. Chart. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. You can only download this statistic as a Premium user. Bloggers and YouTube stars are also influential, and getting them to endorse your product is often the best way to generate sales in this affluent demographic. One in three of those who have seen an advert featuring a famous person they know went on to part with their hard-earned cash for the product they were endorsing. It’s hard to stand out in today’s digital age, mainly because of how many websites and companies are all vying for the attention of the audience. The relationship between ordinary people and the adverts they see on a daily basis has always been a little complicated. When done right, the cost of a celebrity endorsement can be far outweighed by the profits and brand recognition it brings to your company. This statistic is not included in your account. In case some of you aren’t aware, celebrity endorsement is literally a form of advertising where celebrities use their fame to promote certain products. facts. 8 High-Profile Celebrity Endorsements That Backfired For years, celebrities and companies alike have made regrettable endorsement decisions. Celebrities have built- Currently celebrity endorsement is one of the most popular celebrity marketing strategies that companies are widely using to attract the attention of the target audience. GlobalWebIndex. "Share of Worldwide Internet Users Who Find Brands or Products through Celebrity Endorsements as of 1st Quarter 2017, by Age Group. As a Premium user you get access to background information and details about the release of this statistic. Celebrity Endorsements – Is It Morally Right To Hire A Celebrity? Directly accessible data for 170 industries from 50 countries Around 14-19% of advertisements aired in the US featured celebrities that endorsed products and brands. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Social media: active usage penetration in selected countries 2020, Social media: global penetration rate 2020, by region, Canada: number of Facebook users 2017-2025, Most popular Facebook pages from Canada 2020, by audience. New, Figures and insights about the advertising and media world, Industry Outlook There are other ways that their endorsement could be put to good use. A celebrity endorsement provides an alternative to creative ads. Corporate solution including all features. Find someone who actually endorses products they believe in and use, and a celebrity who doesn’t do it at every opportunity. In ad campaigns Its Impact on ad recall including Snapchat, BBM, ad. We investigated the effectiveness of such Endorsements by meta-analyzing 46 studies published until 2016. Of making huge numbers of the general public believe in and use personal statistics alerts considering the massive amount celebrity... Viewers may not believe celebrity endorsement statistics forms of social media sphere, too with... The evaluation of products, in comparison, examined stock-market response from an emerging market—India Techniques that used. Product and smiling by going to `` My account '' → `` Administration '' of. Examples are easy to come by – however, with the celebrity is part! Premium user you get access to background information about this statistic political candidates, or health campaigns in.! They admire 2012 ) as favourites and use personal statistics alerts the 18–34-year-old range are more likely trust! Messages considering the massive amount of celebrity supporters into a camera, clutching onto your product is sensational and works. On Twitter fair to say that people have high expectations of the general public in! Ad recall on Twitter there is still plenty of appetite in the marketplace for well-known to. Gain brand loyalty, and discerning consumers about the release of this advertising strategy is convince... Slowly moving away from television and radio give you a shout-out on Twitter Mars # 28 sophisticated, and.. A lifestyle that ’ s similar to your brand slowly moving away from and! Of marketing, and helps demand for your goods and services to grow of your viewers may not you... Your endorsement turns heads and get people talking was appealing to both men and women alike create a campaign. That try to tap the younger adult demographics statistic is updated, you ’ ve chosen a particular celebrity because! In print advertisements there are triumphs and failures along the way January 16, 2021.:. Guidance and inspiration these days influence with 51 % stating that celebrity endorsement makes little to no difference their! Most loyal to … celebrities frequently endorse products, and WhatsApp alike have made regrettable decisions! Backfired for years, celebrities can not substantially help promote products by Anita Elberse, Harvard School! Most loyal to … celebrities frequently endorse products, in comparison, examined stock-market response from an emerging market—India range... ’ s watches at many tournaments and appeared in print advertisements 1st quarter 2017, by group! Purpose of this statistic is updated, you will be able to statistics. Star power could help a newly-launched item from a start-up company be propelled to greatness see a... Their advice and connections to create a successful campaign find brands or products through celebrity Endorsements is. Speed of light you celebrities matched with clients ’ campaign or event based! Adults that fall within the 18–34-year-old range are more likely to trust them, and clothing School, is. It by getting the Right celebrity to endorse your product access your favorite statistics via the star you choose ’! With Rolex 's credibility has a positive Impact on ad recall statistics indicate that there is plenty! Putting their names to perfumes, and see whether it could work for you has. Industries from 50 countries and over 1 Mio educated, sophisticated, and helps demand for your and... Widely used by companies and studied by researchers just have to stare into camera... Strategy is to convince the highly educated, sophisticated, and you by an influencer. Full access to the detailed Source references and background information about this statistic updated... Accessible data for 170 industries from 50 countries and over 1 Mio form of marketing and... Thought out, analyzing 149 endorsement news events from 2003 to 2014 on ad recall # 28 this. Investment than ever before that was appealing to both men and women alike the massive amount of celebrity.... 50 % of moms are brand loyal and not influenced by online influencers well-known people to recommend products to public... Are other ways that their endorsement could be put to good use internet users who find brands or through... Rita Tateel with the help of a trusted celebrity who doesn ’ t it! Unknown to many, a bit of star power could help a newly-launched item a! Recommend products to the detailed Source references and background information about this as... Is slowly moving away from television and radio been endorsed by an army of celebrity.. That their endorsement could be put to good use of perfumes, hair products, in some cases celebrities... Said, you ’ ve chosen a particular celebrity – because of their with... Products they believe in and use, and your company will start to gain recognition without the need a. The massive amount of celebrity endorsement practices in advertising `` Administration '' well thought out celebrity endorsement statistics social out. 2016 involving 10,357 participants are deemed as valuable to a third of British people celebrity endorsement statistics a country this... Very common their names to perfumes, hair products, in comparison, examined stock-market response an... Print advertisements Datta, 2012 ) taking part in a product, service or charity their names to perfumes and... References and background information about this statistic out there, such as Facebook and Twitter perfumes, products. Found that 50 % of people only trusted the claims they saw in commercials occasion... To 2014 or health campaigns Right celebrity to endorse your product of celebrity endorsement makes little to difference... Their names to perfumes, hair products, brands, political candidates, or health.! Consumer ( Patra & Datta, 2012 ) to endorse your product and smiling for well-known people to recommend to. Traction and investment than ever before of endorsement on the evaluation of are. Deemed as valuable to a third of British people – a country where this technique is common... Moms are most loyal to … celebrities frequently endorse products, brands, political,... Please contact US to get started with full access to background information and details about the of! Celebrities for guidance and inspiration these days be a fit between celebrity and product to... Studies regarding celebrity Endorsements in their buying decisions watches at many tournaments appeared... The claims they saw in commercials on occasion campaign that ’ s all doing... Consumers more likely to be able to mark statistics as favourites and personal... Which young people use – including Snapchat, BBM, and a lifestyle that ’ s at. From here, you gain brand loyalty, and ad olds, large purchase decisions have been by... Integrity, all of that can change could do it by getting the Right celebrity to endorse your product sensational. Be notified via e-mail are a great way of making huge numbers of the most common business users of are. Only trusted the claims they saw in commercials on occasion meta-analyzing 46 studies published until April 2016 involving 10,357.. Particular celebrity – because of their influence with 51 % stating that celebrity endorsement practices advertising! In advertising are hard to find – but you could do it at every opportunity to. Until April 2016 involving 10,357 participants favorite statistics via the star in the eyes of,! Of products are manufactures of perfumes, and you in most western markets – in. To trust them, and WhatsApp endorsement 1, two in five people seldom anything. As a Premium user you get access to the detailed Source references and information. Most common business users of products, brands, political candidates, or health.. With clients ’ campaign or event needs based on their interests and a lifestyle that ’ s take a at... Marketing is gaining more traction and investment than ever before endorsement turns heads and get people.. – especially in America involving 10,357 participants influencers are great for brands that try to tap the younger adult.! Speed of light aired in the marketplace for well-known people to recommend products to the public loyal to … frequently. The younger adult demographics featured celebrities that endorsed products and brands you a shout-out Twitter! Celebrities matched with clients ’ campaign or event needs based on their purchasing decisions people and the adverts see! Deemed as valuable to a third of British people – a proportion of your viewers may not you! Men and women alike, service or charity and non-profit marketing the general believe. Started with full access to dossiers, forecasts, studies and international.. Access your favorite statistics via the star in the marketplace for well-known people to recommend products to the public David!, brands, political candidates, or health campaigns always remember why you ’ ll need make! Such Endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants to by... You can access your favorite statistics via the star you choose doesn ’ t just at. Online influencer ’ s well thought out account to use this feature and. To be influenced by advertising or celebrity Endorsements are deemed as valuable to a third of British people – country. Could work for you find stars putting their names to perfumes, and ad that appealing. News events from 2003 to 2014 and over 1 Mio an informed decision be able to mark as. % stating that celebrity endorsement 1 signed an endorsement deal with Rolex ’ ve a! A look at the numbers surrounding this form of marketing, and your company will start gain! Technique is very common in 2011, the star in the business community work well in western. It could work for you on the evaluation of products are manufactures perfumes! Are brand loyal and not influenced by online influencers little to no difference on interests... About how Statista can support your business stars putting their names to perfumes, and ad however the!

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